What is up folks, happy Wednesday to you all.
If you’re thinking that marriage advice and dog supplements don’t have a lot in common then you are dead right.
They don’t.
Except in this case.
You see I recently took on some new writing gigs and one of them happens to be about dog probiotics (yep that’s a real thing) while the other one is for a life coaching business geared towards wives and busy mothers.
Now I don’t have a wife, I’m not a mother and I’ve never even thought about probiotics for my dog but so far this has been one of my most enjoyable projects yet.
The key is simply to enter the mind of the subject your writing for and help them to feel understood.
That’s pretty much it.
You see when people feel understood they want more of that, and they are often happy to even pay for more of that… whatever “that” is (product, program, information, etc) which is ultimately the goal here.
So the lesson for today is this:
Often when we learn to write we are told to do it in such a way that we (the writer) is understood, but in reality, the writing that really has the most value is that which makes the reader feel understood ( not my own idea).
Something to reflect on for sure.
Anyways that’s all for today may your marriage always flourish and your dogs be always pro-biotic,
Ben
P.S. Remember that program I plugged back on the weekend? The thing about making an extra 1K per month online with my friend Greg? Well I went ahead and bought it myself and I will be sharing what I learn along the way. My goal (and Greg’s guarantee) is that I can add an extra income of 1k per month in as little as 30 days and pretty much from scratch… well, we’ll see, but more on that in upcoming issues.